Ragged

The branding for Ragged was part of a design project in my Complexity in Design class. Our objective was to select a beauty product and reimagine it with sustainable packaging.
I chose to design a beauty bundle that incorporates entirely sustainable materials. The packaging, including tags, box, and stickers, is crafted from recycled paper, while the beauty products themselves are stored in small glass containers with cork tops. Despite its focus on sustainability, I wanted Ragged to stand out from traditional branding associated with eco-friendly products. My aim was for it to effortlessly coexist with regular beauty products on the shelf and exude the same appeal. To achieve this, I utilized a checkered pattern and abstract bubbles, aiming to infuse the brand with a youthful and trendy vibe, making it an attractive gift option.