Will Power

"Will Power" is a project that uses digital and physical collage techniques, created in my Identity Systems II class. The assignment was to brand a product related
to my Enneagram personality test results. As a Type 7, characterized by enthusiasm, optimism, spontaneity, playfulness, and dreaminess, I branded a music festival
called Will Power. The festival's name plays on the idea that Type 7s lack willpower. The color palette and fun illustrations reflect the enthusiastic, child-like outlook on life
and the spark that Type 7s bring to everything they do.